Read band 7.5 sample essay on the topic: advertising has become part of everyone’s life. Learn how you can structure this essay, topic-related vocabulary, and different grammatical structures.
Advertising has become part of everyone’s life. Some people say that advertising has a positive impact on our lives.
To what extent do you agree or disagree?
Advertising has become an integral part of people’s daily lives. While some argue that it has a negative influence, I strongly believe that advertising has a positive impact because it educates consumers about new products and motivates individuals to pursue their goals.
To begin with, advertising plays a crucial role in informing people, especially the youth, about new and improved products. It helps consumers stay updated on the latest advancements and make informed choices. Since advertisements are everywhere—in newspapers, social media, and television—they provide people with easy access to useful information. For example, promotional campaigns about discounts at various brands enable consumers to purchase quality products at lower prices, ultimately saving money.
Moreover, advertising can be a source of inspiration, particularly for young individuals. Many advertisements highlight the success stories of athletes, artists, and entrepreneurs, which can encourage people to set ambitious goals and work hard to achieve them. For instance, Bollywood actor Shah Rukh Khan has been an inspiration to many. His digital advertisements on social media often emphasize the importance of perseverance and goal-setting, which I personally find highly motivating.
However, despite its benefits, advertising can sometimes have negative effects. Some commercials promote unhealthy habits, such as smoking, or include misleading content. Nevertheless, I believe that the advantages of advertising outweigh its drawbacks, as responsible advertising can provide valuable information and motivation to people.
In conclusion, I firmly agree that advertising has a largely positive impact on individuals by educating them about useful products and inspiring them to achieve their dreams. Although some advertisements may have harmful effects, the benefits of advertising significantly surpass the negatives.
Band Score Analysis: 7.5
1. Task Response: 8.0
✅ Strengths:
- The essay clearly addresses the prompt with a strong stance (strongly believe that advertising has a positive impact).
- Well-developed arguments with relevant examples (e.g., discounts, Shah Rukh Khan’s inspirational advertisements).
- Acknowledges a counterargument (misleading or unhealthy ads) but refutes it effectively.
2. Cohesion & Coherence: 7.0
✅ Strengths:
- Clear paragraph structure with logical progression.
- Effective use of linking words (To begin with, Moreover, However, In conclusion).
3. Lexical Resource (Vocabulary): 7.5 – 8.0
✅ Strengths:
- Good range of vocabulary (integral part, perseverance, misleading content, promotional campaigns).
- Topic-specific terms (advertisements, consumers, promotional campaigns, digital advertisements).
4. Grammatical Range & Accuracy: 7.5
✅ Strengths:
- Well-structured sentences with good grammatical accuracy.
- Uses a mix of simple, compound, and complex sentences effectively.
Areas for Improvement
- Expand on the negatives (misleading ads, unhealthy habits) before refuting them for a more balanced discussion.
- Improve flow between paragraphs, particularly between the benefits and drawbacks sections.
- Reduce repetition of advertising by using synonyms like commercials, marketing campaigns, endorsements.
- Slightly rework some sentences for more sophisticated phrasing and clarity.
- Instead of just restating benefits, briefly reinforce why the positives outweigh the negatives with a strong closing remark.
