Read a model sample essay on the topic of: In their advertising, businesses nowadays usually emphasise that their products are new in some way. This essay will help you understand the correct structure and advanced vocabulary that you can use in the essay for higher scores.
In their advertising, businesses nowadays usually emphasise that their products are new in some way.
Why is this?
Do you think it is a positive or negative development?
Businesses commonly highlight their innovation aspects when marketing their products. The primary reason for this occurrence is due to the fact that consumers are psychologically attracted towards new developments and innovative business is a challenging force for their rivals. As far as I am concerned, this is a positive development since this brings forth advanced products and lowers the market value of other existing products of the similar kind.
Numerous business advertisements signify the newness of their products because they want to grab their audience’s attention and utilize the natural thought process of individuals. From the findings of a new product survey in Pakistan, it is quite clear that people gravitate towards modern and innovative things whether they have the use for it or not. As a result, the sales of these businesses rises significantly. Moreover, a business which markets its products as new and more advanced than the existing ones, creates competition for their opponents. This strategy wins them a good place in the economic market, and instantly places load on their opponents causing demotivation and chaos among them.
This is a positive development as it provides better versions of various products. In competition with each other, businesses often create new products even if it is a small tweak in the design or working efficiency, and they market the advancements to the public. Therefore, people enjoy the benefits of this situation without much work on their part. Furthermore, introduction of new versions of a product decreases the market price of its previous versions. Consequently, this makes the product more affordable for the citizens. For instance, some major android companies launch various versions of a phone, and the previous models are then sold at a lower price. In conclusion, business advertisements often focus on the innovative feature of their products to secure their audience’s attention and challenge their opponents. Meanwhile, it is a positive development because people get multiple new products and affordability of previous one’s increases.
In conclusion, the aspect of innovation is visible in ads these days mainly because of competition in the market. I think it is a positive development, as it decreases the prices of outdated models and gives customers newer more advanced models.
Band Score Analysis (6.5):
- The linking word (consequently) is used incorrectly.
- There are some punctuation errors (use of commas)
- Paraphrasing is done accurately, and both questions are answered clearly in the introduction.
- There are some missing articles.
Read this helpful blog on how to get 8 bands in IELTS writing.
